RONALENE IS
experienced in working with brands to
implement, optimize, & analyze
multi-level branded marketing campaigns
to establish a unified online presence.

 

She’s also….

  • Trained in data analytics, campaign optimization, and online presence assessment

  • Involved in collaborative projects with various teams and departments to produce brand specific campaigns

  • Accomplished in managerial duties through department training/orientation, task organization, and cross-department communications 

  • Proficient in client relations and communicating brand guidelines through project execution, campaign proposal, and quarterly review on advertising investments

  • Practiced in basic skills under Adobe Photoshop, Illustrator, and InDesign 

  • Studied Business Marketing & Business Administration at California State University Fullerton.

 

OTHER SKILLS

It’s all about the details no one knows about.

STRATEGY & ANALYSIS

DESIGN & CONTENT

WEBSITE MANAGEMENT

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WORK HISTORY


Digital Marketing Manager

OhmniLabs, Feb. 2018 - Jan. 2019

Qualifications

  • Identify and improve organizational development aspects that would improve contentI and establish a unified brand message and presence online

  • Analyze campaigns and translate qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns


Digital Media Planner

Saatchi & Saatchi LA, Oct. 2017 - Jan. 2018

Qualifications

  • Initiate & implement marketing campaigns to targeted audiences using data driven metrics to ensure campaign success

  • Coordinate and communicate with external contacts (such as Facebook, Snapchat, & Twitter teams) to ensure campaign setup and optimizations

  • Manage, adjust budget spend for campaign duration, as well as provide post-campaign reporting and analysis


Digital Marketing Specialist

530medialab, May. 2017 - Sept. 2018

Qualifications

  • Provide support for on-boarding process for new marketing clients - including platform setup, transfer of ownership, and agency access.

  • Analyze data to establish budget suggestions, adjustments, & reallocations for campaign success.

  • Manage, adjust budget spend for campaign duration, as well as provide post-campaign reporting and analysis

  • Synchronize marketing initiatives with website optimizations to ensure overall increased performance of online presence.

  • Suggest campaign optimizations depending on CPC, CPA, CPM, and Ad Frequency, as well as provide bid adjustments to ensure ad placement and ad relevancy.



RonaleneCruz_Profile.jpg

RONALENE CRUZ

Drinks coffee like it’s water. Has four puppies. Watches “try-not-to-laugh” videos and ends up laughing.

Pronounced: "Rah-nuh-len”

Nickname: Ronnie

Location: Orange County

Current Title:  Digital Media Planner // Freelance Digital Marketer & Consultant

Ronalene has had experience in working with social media and digital marketing since 2013. Before the boom of paid social media advertising, she had her first position as a Social Media Intern. A few years later and a few positions later, she now has the following positions under her belt:

  • Social Media Analyst

  • Web Projects Coordinator

  • Marketing Assistant/Coordinator

  • Digital Marketing Specialist

  • Digital Media Planner