Ronalene Cruz

Paid Media & Performance Advertising

I’ve spent my career in the digital advertising space, working across countless clients, from emerging brands to global names, spanning D2C, B2B, and regulated industries. My experience covers the full paid media lifecycle: media planning and buying, campaign management, performance optimization, and analysis.

Beyond the day-to-day execution, I’ve built and led teams, managed key client and platform partner relationships, and stood up processes from the ground up. This is directly connected to my experience working in-house for brands, as well as being on the agency side.

Outside of the core paid media toolkit, some of my additional skills include: working in Adobe Creative Suite, front-end web development, email marketing, data analysis, graphic design, A/B testing, and copy-writing.

Outside of work, my time is spent hyper-fixating on learning something new, which is how I learned the additional skills you just read above. Currently, I am taking AI courses and attempting to build a garden in my backyard.